Exclusive extracts from this 25-page-long report:
- Who is the player?
Volkswagen Group (VW) is today one of the world's top two leading carmakers by revenue. [...]. The group core business consists of developing and marketing passenger cars, light commercial vehicles, trucks, buses and motorcycles as well as associated components and parts. It also provides automotive software, power engineering equipment and financial services. […].
- What are the player's strategies?
Volkswagen is currently in the process of executing its TRANSFORM 2025+ strategy, which aims to transform the group into the market leader in e-mobility with sales of over 1 million electric cars per year by 2025. The first phase of TRANSFORM 2025+ is focused on SUVs, with the group aiming to increase its global SUV lineup to 20 models by 2020 in order to take advantage of growing consumer interest in this vehicle category. […]
- What are the player's strengths and weaknesses?
Product line-up that covers a broad range of vehicle categories […]
Portfolio includes iconic global brands and models […]
Continued reliance on the mature European market (approx. 61% of sales in 2018) […]
Group reputation hit by “Dieselgate” emissions scandal […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.