Exclusive extracts from this 22-page-long report:
- Who is the player?
Volkswagen Group is a German multinational automotive company and one of the world's largest car manufacturers by cars sold. In 2017, the group's various brands marketed a total of 355 models and sold more than 10.74 million vehicles in 153 countries. [...]
- What are the player's strategies?
To mark a new beginning after the diesel emissions scandal that began in late 2015, Volkswagen in 2016 launched "TOGETHER - Strategy 2025", a wide-ranging program designed to improve the group's organisation, restore its brands' reputation and prepare it for future growth. In fact, the program's core objective is to transform Volkswagen into a world-leading provider of mobility solutions by enhancing its core automotive business across all its brands, strengthening its capabilities and expertise in future growth technologies (self-driving systems, battery technology), building a new business line around smart mobility services and solutions, and improving operational efficiencies through streamlined processes, cost reductions, and an accelerated digital transformation in all areas (R&D, user experience, design, customer service etc.). […]
- What are the player's strengths and weaknesses?
Presence in all passenger vehicle segments, commercial vehicles and buses, spanning all price categories from mass-market to luxury brands
Large portfolio of well-known, multinational brands […]
Reputation tarnished over the “defeat device” software installed on its diesel vehicles
Heavy costs and impact on profitability following emissions scandal […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D expenses and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.