Exclusive extracts from this 26-page-long report:
- Who is the player?
Unilever was formed in the 1920s, through the merger of Dutch producer "Margarine Unie" and British soap maker "Lever Brothers“. Today, Unilever is the company behind a great number of consumer (skin and hair) and home care, as well as food and beverage brands. The group owns a dozen billion-euro trademarks, including Axe, Dove, Rexona, and Sunsilk in Personal Care, Omo and Persil in Home Care, Knorr, Magnum and Lipton in Foods and Refreshment, a new business unit created in the beginning of 2108 through the merger of the former Foods and respectively refreshment divisions. [...]
- What are the player's strategies?
As “more traditional segments and channels are slowing” Unilever is ramping up its investments in e-commerce, a strategy underpinned by product innovation and a more focussed brand positioning, as part of its “Connected4Growth” blueprint. Over the past years, Unilever has launched products specifically tailored for digital channels such as the KJU by Lux face cleaning line co-created with a Korean designer available only online and targeting the large Chinese millennial segment that embraces the K-pop culture. […]
- What are the player's strengths and weaknesses?
The owner of a dozen billion-euro consumer brands (e.g. Dove, Lipton, Magnum, etc.)
Combination of local and global brands […]
High dependence on third parties (wholesalers and retailers)
As the product mix is skewed towards the mid-tier price range, the company is affected by significant consumer down trading […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, Advertising expenses and ratios, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.