Exclusive extracts from this 24-page-long report:
- Who is the player?
Established in 1930, Unilever is a leading consumer goods company worldwide. Unilever manufactures and markets brands such as Sunsilk shampoo, Axe deodorants or Magnum ice cream. [...]
- What are the player's strategies?
As “more traditional segments and channels are slowing” Unilever is ramping up its investments in the e-commerce and products that are organic, with traceable and natural ingredients, where it sees strong medium- and long-term prospects. This strategy dovetails with product innovation and a stronger brand positioning through a “clearly articulated purpose”. […]
- What are the player's strengths and weaknesses?
A portfolio of local and global brands
Increasing presence in all-natural, organic products
Strategic acquisitions (e.g. Quala, Carver) increase Unilever's scale in key growth markets […]
Flat consumer demand in China and Europe
As the product mix is skewed towards the mid-tier price range, the company is affected by significant consumer down trading […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.