Exclusive extracts from this 209-page-long report:
- What is the business?
This report analyses the dynamics of leading companies in the global travel market, including both traditional mainstream tour operators and online travel agencies. Traditional and online leaders alike cover all market segments, from budget-minded to high-end luxury tourism. […]
- Who are the key players?
World leaders have very different characteristics in terms of business models, revenue sources, asset structures and geographical presence. Market leaders Tui Travel and Thomas Cook, Kuoni and H.I.S. are long-established traditional players with a historic focus on mainstream package tours. This said, most mainstream tour operators have moved into the online sales market, and now use a multi-channel approach. [...]
Companies analysed in the report include: TUI TRAVEL, THOMAS COOK, PRICELINE, KUONI, H.I.S. EXPEDIA, KNT-CT, TRANSAT, CTRIP, ODIGEO, SABRE and TRIPADVISOR.
- How intense is competition?
Competition between players is intense and includes local, regional and global players. Key differentiation factors vary between segments but generally include price competitiveness, product breadth, reliability of the IT infrastructure and quality of the user interface for web-based services. Rivalry has become even more intense as information asymmetry has been considerably reduced with the rise of the Internet, enabling customers to easily compare offerings. [...]
- What are the main markets?
International tourism source markets have traditionally been largely concentrated in the advanced economies of Europe, the Americas and the Asia-Pacific. However, with rising levels of disposable income, many emerging economies have seen fast growth over recent years. Europe is still the world's largest source region, generating over half the world's international arrivals, followed by the Asia-Pacific (23%), the Americas (16%), the Middle East (5%) and Africa (5%).
On a national expenditure level, China has now consolidated its position as the number one tourism source market in the world. [...]