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The Global Watchmaking and Jewellery Industry: the market

LES POINTS FORTS DE L'ÉTUDE :
  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides
INFORMATIONS ETUDE

Parue le 01/10/2018 -

121 pages

Réf : 8XCSO04 / GLO

1 600 € HT

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1Présentation
2Plan de l'étude
PictoXerfi Global


SUR LE MÊME THEME

LVMH (étude de groupe)

09/04/2018 |  70 Pages530€

Kering (étude de groupe)

26/03/2018 |  70 Pages530€

La fabrication et l'importation d'horlogerie

18/12/2017 |  224 Pages490€

La distribution de bijoux et de montres

13/11/2017 |  254 Pages690€

The Global Luxury Industry: the market

15/05/2017 |  106 Pages1600€

1 Présentation de l'étude

Exclusive extracts from this 120-page-long report:

- What is the business?

Most luxury watchmakers operate through a vertically integrated model, which enables them to control all stages of the production process and achieve higher margins. Smaller groups have lower financial resources and/or capabilities, which forces them to purchase certain watch components from third parties. […] As regards to jewellery companies, the extent to which they are involved in the manufacturing process varies significantly, depending on product categories and quality ranges. At the same time, marketing and distribution are key for both watchmakers and jewellery companies in order to reinforce and build brand value

- What are the main markets?

The Swiss watch industry has historically dominated the industry. In recent years, it has reinforced its high-end positioning, exporting mainly to Europe and Asia. A strong Swiss franc, which has made Swiss exports more expensive, has impacted watchmakers, forcing leading companies to either raise prices or cut costs. Fierce competition between groups has accelerated industry consolidation, with Swiss groups, Richemont and Swatch, the world's leading companies.

- How intense is competition?

Watchmakers compete with each other to attract luxury buyers, and focus on creating a strong brand identity that will differentiate their products from competitors. All key players in the industry spend heavily on marketing to maintain their exclusivity and make their brand value grow. Storytelling, advertising and partnerships with other luxury brands are the main strategies they employ. However, as the industry is highly concentrated and still enjoys fairly generous margins, of more than 15% on average for the key players, rivalry is not as intense as other businesses.[…] Even if online sales of watches and jewellery only account for 5% of the industry's total sales, their share will increase in the next few years. This shift towards online luxury sales reflects both increasing demand from customers, who are increasingly accustomed to making purchases via digital (including mobile) channels, and reduced caution from luxury companies, which are slowly but surely embracing online platforms as a complementary and high-potential distribution channel.

2 Plan de l'étude

0. Conclusions

1. Market Fundamentals

1.1. Overview

1.2. The Industry

2. Market Environment and Prospects

2.1. Market Environment

2.2. Demand

2.3. Supply

2.4. International Trade

3. Corporate Strategies and Competition

3.1. Competitive Environment

3.2. Leaders' Recent Performances

3.3. Structure of Competition

3.4. Corporate Strategies

4. Case Studies

5. Statistical Appendix

6. Sources

7. Annexes

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance


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SUR LE MÊME THÈME

LVMH (étude de groupe)

09/04/2018 |  70 Pages530€

Kering (étude de groupe)

26/03/2018 |  70 Pages530€

La fabrication et l'importation d'horlogerie

18/12/2017 |  224 Pages490€

La distribution de bijoux et de montres

13/11/2017 |  254 Pages690€

The Global Luxury Industry: the market

15/05/2017 |  106 Pages1600€

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