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The Global Soft Drink Industry: the market

LES POINTS FORTS DE L'ÉTUDE :
  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides
INFORMATIONS ETUDE

Parue le 29/10/2018 -

107 pages

Réf : 8XIAA04 / GLO

1 600 € HT

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1Présentation
2Plan de l'étude
PictoXerfi Global


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1 Présentation de l'étude

Exclusive extracts from this 106-page-long report:

- What is the business?

Soft drink companies manufacture, market and distribute non-alcoholic beverages and related products (syrups, concentrates), typically relying on third parties in different stages of the value chain such as bottling, distribution and retailing. Although increased health consciousness has been weighing on overall soft drink consumption in recent years, changing lifestyle have also created new opportunities for sports drinks, energy drinks and other functional drink types. […]

- What are the main markets?

Emerging Asia and Latin America continue to account for large shares of global soft drink sales growth as emerging countries' lower per capita consumption and rising disposable income levels leave great growth margins. Despite the continued fall in carbonated beverage sales, which traditionally made up the bulk of total sales, the market is to benefit from rising consumption of new soft drink categories. [...]

- Who are the key players?

The soft drink industry is a globalised business dominated by multinational companies with extensive geographical activities. Market leaders can be divided into three main types of operators: multinational beverage and food conglomerates; specialised beverage firms; and private label manufacturers. However, the advent of online advertising and social media as cheap and efficient marketing channels has also benefitted smaller firms and brands, though their market weight remains modest. [...]

- How intense is competition?

Competition between beverage firms is intensifying in the context of increased health consciousness and changing consumer trends, which have triggered a race for new market segments and promoted consolidation. While the industry remains largely influenced by the PepsiCo/Coca-Cola duopoly, other beverage and food companies are also adding to competitive pressure through their growing brand portfolios and increasing geographical presence. [...]

2 Plan de l'étude

0. Conclusions

1. Market Fundamentals

1.1. Overview

1.2. The Industry

2. Market Environment and Prospects

2.1. Market Environment

2.2. Demand

2.3. Supply

2.4. Regional Overview

3. Corporate Strategies and Competition

3.1. Competitive Environment

3.2. Leaders' Recent Performances

3.3. Business Strategies

4. Case Studies

5. Statistical Appendix

6. Sources

7. Annexes

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance


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SUR LE MÊME THÈME

The Global Alcoholic Beverage Industry: the market

15/10/2018 |  118 Pages1600€

Le négoce de boissons

11/06/2018 |  253 Pages750€

La production et le marché des eaux en bouteille

05/02/2018 |  139 Pages690€

Le marché du thé et du café

06/11/2017 |  245 Pages690€

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