Exclusive extracts from this 109-page-long report:
- What is the business?
Media companies produce, acquire and distribute media and entertainment content under various formats (print, broadcast, digital, online). The industry generates revenues through the sale of advertising space, subscriptions, as well as from licence fees and direct retail sales. […]
- What are the main markets?
Western industrialised economies remain the largest media markets by size, value and penetration rate, but will witness slower growth over the next decade. The share of media companies originating from emerging markets is conversely set to increase as most of these markets are characterised by favourable demographics and fast economic growth. As a consequence, global media revenue growth will also increasingly be driven by emerging markets. [...]
- Who are the key players?
Market leaders in the media industry mostly include large US and Western European conglomerates with diversified operations in media, entertainment, and telecommunication services. However, despite growing internationalisation, even the largest media companies still generate the majority of their revenues in their respective domestic markets. [...]
- How intense is competition?
Content quality, variety, and related digital services have become the main aspects of competition. Internet and digital technologies have enhanced competitive rivalry by lowering market entry barriers, fostering changes in consumption patterns, and paving the way for new intermediaries that have upset the structure of competition. Electronics and Internet companies, in particular, are reshaping media creation and delivery (supply side) as well as media access and consumption patterns (demand side). [...]