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The Global Media Industry: the Market

  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides

Parue le 23/04/2018 -

110 pages

Réf : 8XCOM04 / GLO

1 600 € HT


2Plan de l'étude
PictoXerfi Global

1 Présentation de l'étude

Découvrez 3 minutes de cette étude en vidéo

Exclusive extracts from this 109-page-long report:

- What is the business?

Media companies produce, acquire and distribute media and entertainment content under various formats (print, broadcast, digital, online). The industry generates revenues through the sale of advertising space, subscriptions, as well as from licence fees and direct retail sales. […]

- What are the main markets?

Western industrialised economies remain the largest media markets by size, value and penetration rate, but will witness slower growth over the next decade. The share of media companies originating from emerging markets is conversely set to increase as most of these markets are characterised by favourable demographics and fast economic growth. As a consequence, global media revenue growth will also increasingly be driven by emerging markets. [...]

- Who are the key players?

Market leaders in the media industry mostly include large US and Western European conglomerates with diversified operations in media, entertainment, and telecommunication services. However, despite growing internationalisation, even the largest media companies still generate the majority of their revenues in their respective domestic markets. [...]

- How intense is competition?

Content quality, variety, and related digital services have become the main aspects of competition. Internet and digital technologies have enhanced competitive rivalry by lowering market entry barriers, fostering changes in consumption patterns, and paving the way for new intermediaries that have upset the structure of competition. Electronics and Internet companies, in particular, are reshaping media creation and delivery (supply side) as well as media access and consumption patterns (demand side). [...]

2 Plan de l'étude

0. Conclusions

1. Market Fundamentals

1.1. Overview

1.2. The Industry

2. Market Environment and Prospects

2.1. Market Overview

2.2. Internet Connectivity

2.3. Media Revenues

2.4. Market Trends

2.5. Regional Markets

3. Corporate Strategies and Competition

3.1. Competitive Environment

3.2. Leaders' Recent Performances

3.3. Performances and Results

3.4. Business Models

3.5. Corporate Strategies

4. Case Studies

5. Statistical Appendix

6. Sources

7. Annexes

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance

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