Exclusive extracts from this 98-page-long report:
- What is the business?
The present report focuses on groups that generate a high amount of revenue from the sale of video (TVs, digital cameras, etc.) and audio equipment (headphones, soundbars, etc.), consumer car electronics, home technology and wearables. Groups that focus on mobile phones, computing devices (PCs and tablets), medical equipment, semiconductors and gaming devices are analysed in depth in separate Xerfi Global reports. […]
- What are the main markets?
Consumer electronics companies have been working to accelerate the incorporation of AI (artificial intelligence) and other smart technologies (intelligent voice assistant) to create new products and services. In parallel to the adoption of voice assistants across all consumer electronics categories (from TVs to headsets), leading players are transforming personal devices into entertainment ecosystems by partnering with relevant players or by bringing content production in-house. [...]
- How intense is competition?
Traditionally, competitive rivalry in the consumer electronics industry has been intense, with the focus falling on hardware differentiation. Short product life cycles entail frequent introductions of new devices with enhanced capabilities/design. In this context, switching costs are generally low and product differentiation through new technology innovation grants only temporary advantages; other players soon catch up, which results in a gradual fall in prices and subsequent downward pressure on margins. [...]