Exclusive extracts from this 97-page-long report:
- What is the business?
This report focuses on computing devices, including desktop computers for home or office use, laptops, notebooks, Chromebooks, and netbooks, as well as tablet PCs (including hybrid and convertible PCs).
Worldwide PC market shipments (excluding tablets) declined again, to 263 million units, in 2017, down from approximately 270m in 2016. This was the sixth year running of sales volume contraction, a significant decline from the 352m units shipped in 2011. However, the market is set to stabilise over 2018-19, with PC shipments (excl. tablets) expected to reach 267m in 2019. Meanwhile, tablet sales volume stood at 160m in 2017, and is projected to fall to 156m in 2019. […]
- What are the main markets and who are the key players?
Rising worldwide connectivity and fast-paced data consumption represent major growth drivers for the PC industry. Increasing internet penetration rates – especially in emerging markets, where only 40% of the population used the internet as of 2016 – should translate into higher demand, not just for smartphones but also for mobile PCs and tablets.
The PC market has long been dominated by 6 major players (HP, Lenovo, Dell, Apple, Asus and Acer), which encompass a significant share of the market (around 78%). [...]
- How intense is competition?
Competitive rivalry is strongest in product selection, price, availability and consumer experience (user interfaces, software and applications bundles, and after-sales services). To differentiate and enhance their competitiveness in these areas, leading PC vendors focus on designing product and service ecosystems, aiming to bind customers by providing them with a complete range of solutions. [...]