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The Global Alcoholic Beverage Industry: the market

  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides

Parue le 15/10/2018 -

118 pages

Réf : 8XIAA03 / GLO

1 600 € HT


2Plan de l'étude
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1 Présentation de l'étude

Exclusive extracts from this 110-page-long report:

- What is the business?

The alcoholic drink industry is highly fragmented, with countless local and international brands of wine, beer and spirits, and huge differences in drinking patterns across the globe, depending on local incomes, habits and cultures. More high-end spirits are drunk in mature markets than emerging markets and this is mainly attributable to gaps in income levels. Alcoholic beverage consumption also varies according to region: Asian consumers prefer spirits, while African consumers are more likely to choose beer. […]

- What are the main markets?

Alcoholic beverage supply and demand patterns strongly vary by region. Although wine production remains largely local because of the importance of appellations, global demand has turned countries such as France, Italy, Chile and the US into major wine exporters. Likewise, the spirits segment includes a myriad of mostly local brands, but demand is balanced between local and international beverages, particularly in emerging markets. Demand for beer is both local and global, with global players owning both international brands (Guinness, Heineken) and hundreds of local breweries. [...]

- Who are the key players?

Industry leaders tend to be either wine and spirits groups or beer giants. Leading players in the wine and spirits segments include Pernod Ricard, Diageo, Suntory, Brown-Forman or LVMH, which usually market their brands internationally. The beer industry is highly consolidated, with the top four brewers (Heineken, Carlsberg, and the soon-to-merge AB InBev and SABMiller) concentrating over half of global demand. [...]

- How intense is competition?

Competition in the alcoholic beverage industry has traditionally been moderate, as evidenced by the industry's high profit margins (average profitability of the top 10 players analysed in this report stood at over 20% in the past five years). However, rivalry is intensifying amid changing demand patterns and the emergence of new players. Key aspects of competition include innovation, marketing initiatives, supply chain efficiency, scale, as well as the capacity to provide products across all price points. [...]

2 Plan de l'étude

0. Conclusions

1. Market Fundamentals

1.1. Overview

1.2. The Industry

2. Market Environment and Prospects

2.1. Market Environment

2.2. Beer Demand & Supply

2.3. Spirits Demand & Supply

2.4. Wine Demand & Supply

3. Corporate Strategies and Competition

3.1. Competitive Environment

3.2. Leaders' Recent Performances

3.3. Business Strategies

4. Case Studies

5. Statistical Appendix

6. Sources

7. Annexes

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance

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La production de vin

30/09/2019 |  250 Pages750€

Le négoce de boissons

15/07/2019 |  244 Pages750€

The Global Soft Drink Industry: the market

29/10/2018 |  107 Pages1600€

Le marché du vin en caisse-outre

21/10/2015 |  158 Pages1200€




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