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Sony (Company profile)

  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides

Parue le 04/12/2017 -

25 pages

Réf : 7XENT25 / GLO

690 € HT


2Plan de l'étude
PictoXerfi Global


The Global Video Game Industry: the Market

02/10/2017 |  114 Pages1600€

Leading Players of the Global Video Game Industry

02/10/2017 |  70 Pages1200€

1 Présentation de l'étude

Exclusive extracts from this 25-page-long report:

- Who is the player?

The group was founded in 1946 as Tokyo Tsushin Kogyo, and was renamed Sony in 1958. It develops and markets a wide range of electronics, from chips to devices such as cameras, smartphones, TVs and game consoles. In chips, it has a particularly solid expertise in imaging components, through which it aims to differentiate in cameras, smartphones and not least in medical equipment, a market which it entered in 2013. [...]

- What are the player's strategies?

The stellar results for the first six months of FY2017 and robust performance projected for the entire period are a sign that the transformation initiative Sony has been pursuing over the past few years is paying off. For instance, the TV business, which had been burning cash for over a decade, achieved a 5% operating margin in the fiscal year ended March 31, 2017. […]

- What are the player's strengths and weaknesses?

Diversified entertainment portfolio underpinned by products

Continued solid performance in gaming, film and music

Return to profitability of the TV business following a decade of losses […]

Drop in smartphone unit sales over the past years, and downward revision of targets for FY2018 (ending March 31, 2018)

High reliance on Game & Network Services (PlayStation hardware and software), which accounted for 54% of the group's total operating profit in FY2017 […]

- What is the player's financial position?

The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.

2 Plan de l'étude

1. Overview

1.1. Presentation

1.2. Segments

1.3. SWOT

2. Corporate Strategies and Recent Events

3. Financial Indicators

4. Statistical Appendix

5. Glossary

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance

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The Global Video Game Industry: the Market

02/10/2017 |  114 Pages1600€

Leading Players of the Global Video Game Industry

02/10/2017 |  70 Pages1200€



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