Exclusive extracts from this 25-page-long report:
- Who is the player?
The group was founded in 1946 as Tokyo Tsushin Kogyo, and was renamed Sony in 1958. It develops and markets a wide range of electronics, from chips to devices such as cameras, smartphones, TVs and game consoles. In chips, it has a particularly solid expertise in imaging components, through which it aims to differentiate in cameras, smartphones and not least in medical equipment, a market which it entered in 2013. [...]
- What are the player's strategies?
The stellar results for the first six months of FY2017 and robust performance projected for the entire period are a sign that the transformation initiative Sony has been pursuing over the past few years is paying off. For instance, the TV business, which had been burning cash for over a decade, achieved a 5% operating margin in the fiscal year ended March 31, 2017. […]
- What are the player's strengths and weaknesses?
Diversified entertainment portfolio underpinned by products
Continued solid performance in gaming, film and music
Return to profitability of the TV business following a decade of losses […]
Drop in smartphone unit sales over the past years, and downward revision of targets for FY2018 (ending March 31, 2018)
High reliance on Game & Network Services (PlayStation hardware and software), which accounted for 54% of the group's total operating profit in FY2017 […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.