Exclusive extracts from this 27-page-long report:
- Who is the player?
The group was founded in 1946 as Tokyo Tsushin Kogyo, and was renamed Sony in 1958. It develops and markets a wide range of electronics, from components to devices such as cameras, smartphones, TVs and game consoles. In semiconductors, it has particularly solid expertise in imaging technology. The group also has significant interests in entertainment through the Pictures and Music units; while Financial Services provides banking and insurance services. [...]
- What are the player's strategies?
Sony's 2017 performance provided a clear insight into the strategic transformation that the company has been undergoing in recent years, with annual revenue setting a new record of €67.5 billion, but unit sales of consumer electronic products (e.g. PlayStation consoles, TVs, digital cameras and smartphones) falling for a fourth consecutive year (~60% of 2014 result). In a highly competitive electronics manufacturing market, which has seen the rise of new Asian players like Foxconn, the company that made its name as an electronics hardware specialist is now looking for greener pastures elsewhere. […]
- What are the player's strengths and weaknesses?
A diversified portfolio spanning electronics hardware, entertainment products, financial services, etc.
Activities increasingly focused on higher margin activities (e.g. music, semiconductors, gaming) […]
The profitability of the Pictures unit (4.1%) remains substantially lower than that of peers (+10%)
The cornerstone of Sony's gaming strategy, the PS4 game console, is nearing the end of its life cycle. […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.