Exclusive extracts from this 190 page-long report:
- What is the business?
Soft drink companies manufacture and market non-alcoholic beverages and related products (syrups, concentrates), typically relying on third parties in different stages of the value chain such as bottling, distribution and retailing. Although increased health consciousness has been weighing on overall soft drink consumption in recent years, changing lifestyle have also created new opportunities for sports drinks, energy drinks and other functional drink types. […]
- Who are the key players?
The soft drink industry is a globalised business dominated by multinational companies with extensive geographical activities. Market leaders can be divided into three main types of operators: multinational beverage and food conglomerates; specialised beverage firms; and private label manufacturers. [...]
Soft drink companies analysed in the report include: PEPSICO, COCA-COLA, DR PEPPER SNAPPLE, NESTLE, DANONE, SUNTORY, ASAHI, BRITVIC, TINGYI, COTT BEVERAGES, MONSTER BEVERAGE, ECKES GRANINI, and SODASTREAM.
- How intense is competition?
Competition between beverage firms is intensifying in the context of adverse economic fluctuations, increased health consciousness and changing consumer trends. The industry remains largely influenced by the PepsiCo/Coca-Cola duopoly; however, other beverage and food companies are also adding to competitive pressure through their growing brand portfolios and increasing geographical presence. [...]
- What are the main markets?
Latin America and emerging Asia continue to prop up soft drink industry growth as per capita consumption remains much lower in emerging markets than in mature markets. Despite general belt tightening in mature economies and a continued fall in carbonated beverage sales, the soft drink industry will continue to benefit from rising consumption of new soft drink categories. […]