Exclusive extracts from this 26-page-long report:
- Who is the player?
Established in 1969, Samsung Electronics is a global electronics company, part of the Samsung Group. It is engaged in the manufacturing of: TVs, home appliances and medical devices through its Consumer Electronics unit; mobile devices and PCs through its Information Technology & Mobile Communications unit; electronics components (memory, mobile application processors and other) through its Semiconductor division; and displays via the Display division. [...]
- What are the player's strategies?
In recent years, Samsung has been pursuing an aggressive investment strategy which consists in making a number of acquisitions in order to enhance its existing product and service portfolio by benefiting from innovative technologies it can integrate into its own offering. The main objective of this strategy is to differentiate from competitors in order to reach new customers and retain existing ones, and thus to enhance the company's overall performance. […]
- What are the player's strengths and weaknesses?
A strong market position across several product categories (memory, chip, TV, smartphone, tablet, etc.)
Strong research and development capabilities that allow efficient product and service diversification
A strong dependency on Google's Android platform for Samsung's electronics devices that lowers the possibility to differentiate as compared to Apple which has its own OS
Declining sales in the Information Technology and Mobile Communications segment (-10.3% per year in average over the period 2013-2016) […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net sales, Consolidated operating income and margin, Semiconductor sales and operating margin, R&D expenses and ratio, Sales by segment, Sales by region, Profitability ratios, Liquidity ratios, Solvency ratios, Free cash flow and capital expenditure