Exclusive extracts from this 24-page-long report:
- Who is the player?
Nestlé was founded in 1866, initially offering condensed milk and infant formula. In 2016, it continued its reign as the world's largest food group by sales. It manufactures and distributes foods, drinks and other nutritional products via over 30 brands. [...]
- What are the player's strategies?
E-commerce has become a key strategic pillar for Nestlé to keep up with the proliferation of online shopping and is seen as a way to build brands and target and engage specific consumer groups. The share of online sales is already very significant for some products (particularly for Nespresso, thanks to the success of the Nespresso online boutique) and is becoming significant in some national markets (e.g. China and the UK). […]
- What are the player's strengths and weaknesses?
A long-established leader with unmatched clout
Balanced product portfolio, with high exposure to growing niches (coffee, bottled water, medical nutrition…)…
Shrinking ready-made meals and confectionery businesses
Lawsuits (such as that filed against Nestlé India regarding Maggi noodles) […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by product, Sales performance by product, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.