Exclusive extracts from this 25-page-long report:
- Who is the player?
Microsoft is a leading technology group and one of the most valuable companies in the world. Its historical dominance has largely been based on the success of its Windows and Office product lines. Today, the group is focused on building up its capabilities in order to deliver on its mission to “empower every person and organization on the planet to achieve more”. [...].
- What are the player's strategies?
A large part of Microsoft's recent success has been built on reducing its dependence on Windows and Office as major revenue drivers through a greater focus on cloud computing. […].Given the importance that software applications will play in the digital future, the group has gone back to its roots and put developers at the heart of its plans. […]
- What are the player's strengths and weaknesses?
One of the biggest and most influential internet companies since the early days of the internet and remains one of the world's most valuable companies […]
Leading innovation pipeline with a focus on AI technology […]
Corresponding hardware offering to showcase software capabilities remains limited (in contrast to Apple and Google) […]
Windows' fortunes have declined with the PC market […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.