Exclusive extracts from this 21-page-long report:
- Who is the player?
Microsoft is a US-based multinational technology company that develops and markets software, services, devices and solutions for consumers and enterprises. The group in particular provides a wide range of productivity tools and solutions (Office suite, Azure cloud platforms), consumer hardware (Surface line), gaming and entertainment products and services (Xbox platform), as well as digital content and online advertising services. [...]
- What are the player's strategies?
As company productivity tools and solutions remain at the heart of its growth strategy, Microsoft has been revamping its sales model and expanding its product portfolio to cater to businesses' evolving needs in the context of their digital transformation. Recent years in fact saw Microsoft shift from its traditional model of license-based proprietary software to a more infrastructure-, platform-, and software-as-a-service (SaaS) based one, while simultaneously focusing on expanding its portfolio of tools, applications and services through its powerful Azure cloud platform. […]
- What are the player's strengths and weaknesses?
Broad portfolio of technologies and devices
Cost advantage from Azure cloud platform's large scale […]
High levels of capital expenditure related to equipment investments and business acquisitions
Significant impairment charges related to phone business in 2015-2016 impacted profitability levels […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.