Exclusive extracts from this 24-page-long report:
- Who is the player?
Microsoft was set up by William Henry Gates III in 1975. The group engages in a diverse set of technology businesses including hardware (video game consoles, mobile devices, tablets...) and software (gaming titles and productivity tools). In 2016, Microsoft completed the acquisition of LinkedIn, the world's leading professional social media. LinkedIn was included in the “Productivity and Business Processes” division. [...]
- What are the player's strategies?
Microsoft sees its future rooted in cloud, IoT and AI and aims to leverage these technologies through its Azure cloud platform to power innovation across its Office 365, Windows 10, and Dynamics 365 productivity tools as well as to drive engagement across LinkedIn. It has recently expanded its offerings by launching AI-infused solutions (e.g. the Bot Framework and Cognitive Services on the Azure AI platform, Azure Stack, Azure IoT Edge, etc.) and shifting a greater share of it SaaS services from on-premise to cloud […]
- What are the player's strengths and weaknesses?
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.