Leading Players of the Toy and Game Industry

Exclusive extracts from this 65-page-long report:

- Who are the key players?

The major toys and games markets have been historically located in North America and Western Europe because the high levels of GDP per capita in these countries allow households to spend more on toys, which are by nature non-essential goods. As a result, all the leading players of the industry are located in developed economies, particularly the US and Japan. In these historic markets, toys are no longer intended for children alone, as toymakers increasingly target adult consumers as well. [...]

Groups analysed in this report include: Lego, Hasbro, Mattel, Bandai Namco, Takara Tomy, Spin Master, VTech, Jakks Pacific, Ravensburger and Funko.

- What are the players' strategies?

Hasbro increased its investment in storytelling initiatives from €89 million to €111 million in 2018, with approximately 75% of this investment focused on film. Indeed, the company uses multiplatform entertainment channels, including television, streaming and digital, to build stories around Hasbro franchises. For instance, Irish animation studio, Boulder Media (acquired by Hasbro in 2016), is working on animation for several Hasbro brands, including My Little Pony Equestria Girls and Littlest Pet Shop as well as several Transformers projects. […]

- What are the players' key growth and profitability drivers?

The Pop! brand represents 70% of Funko's 2017 sales. Operating income fell 15% year-on-year in 2017 due to higher SG&A (+75% over the same period) to support growth as well as the costs associated with the new public status of the company. Interest expenses related to €190 million in long-term debt impacted the net income of the company [...]

1. Overview

1.1. The Sector

1.2. Ranking

1.3. Performance Analysis

2. Company Profiles

2.1. LEGO

2.2. Hasbro

2.3. Mattel

2.4. Bandai Namco

2.5. Takara Tomy

2.6. Spin Master

2.7. VTech

2.8. Jakks Pacific

2.9. Ravensburger

2.10. Funko

3. Sources

4. Annexes

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