Exclusive extracts from this 65-page-long report:
- Who are the key players?
Over the past few years, the industry's “Big Three” tyre makers – Bridgestone, Michelin and Goodyear – have been losing market share to mid-tier producers in China, Taiwan and South Korea. While the “Big Three” continue to dominate the global tyre landscape, their combined market share has gradually shrunk, from 39.4% in 2012 to 37.6% in 2016. [...]
Groups analysed in this report include: Bridgestone, Michelin, Goodyear, Continental Tire, Sumitomo Rubber, Hankook Tire, Pirelli, Yokohama Rubber, Cheng Shin Rubber and Giti Tire.
- What are the players' strategies?
While continuing to sharpen its brand strategy for Bridgestone, its main tyre brand, the company is looking to improve the global visibility of its Firestone label. In 2014, Bridgestone tied up its first-ever Olympic Games sponsorship deal with the International Olympic Committee, a 10-year deal that makes it a “Worldwide Olympic Partner” for all the Olympic events over 2014-2024, including the forthcoming Tokyo Olympic Games (2020), the Olympic Winter Games Beijing (2022), and the Olympic Games Paris (2024). […]
- What are the players' key growth and profitability drivers?
Bridgestone posted a 9.2% yoy increase in 2017 revenue, fuelled primarily by higher selling prices. Car and light truck tyre volume sales increased in Japan, China, and the entire Asia-Pacific region, but declined in North America. [...]