Exclusive extracts from this 70-page-long report:
- Who are the key players?
The “Big Four” private corporations dominate the international tobacco market: Philip Morris International, Imperial Brands, BAT and Japan Tobacco together accounted for 38.9% of the global cigarette market in 2016 (70.0% excluding China). On the other hand, some countries have large state-owned tobacco companies, which are usually highly protected from foreign supply. This is the case of China, whose government-owned tobacco company (CNTC) accounted for 44.2% of the global cigarette market in 2016. [...]
Groups analysed in this report include: Philip Morris International, Imperial Brands, Altria Group, British American Tobacco, Japan Tobacco, Reynolds American, Gudang Garam, ITC, KT&G, Swedish Match and China National Tobacco Corporation.
- What are the players' strategies?
- What are the players' key growth and profitability drivers?
In FY2016, Altria recorded a 1.2% revenue increase, mostly due to its smokeless business, which rose 9.2% year on year. This segment is strongly supported by Altria's Copenhagen brand, one of the largest and fastest growing smokeless tobacco trademarks in the US. In addition, the domestic expansion of the Copenhagen Mint brand bolstered Altria's revenue. [...]