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Leading Players of the Global Sporting Goods Industry

LES POINTS FORTS DE L'ÉTUDE :
  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides
INFORMATIONS ETUDE

Parue le 15/05/2019 -

68 pages

Réf : 9XDIS14 / GLO

1 200 € HT

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1Présentation
2Plan de l'étude
3Liste des sociétés
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SUR LE MÊME THEME

La fabrication d'articles de sport

30/09/2019 |  155 Pages530€

The Global Sporting Goods Industry: the market

15/05/2019 |  114 Pages1600€

La distribution d'articles de sport

19/11/2018 |  256 Pages750€

1 Présentation de l'étude

Exclusive extracts from this 65-page-long report:

- Who are the key players?

A couple of large players (Nike, the clear industry leader, and Adidas), several mid-sized global players (Asics, Puma and VF Corp), and more specialised groups (Lululemon, Under Armour, etc.) compete in the global market. Anta, the Chinese leader, has just completed the acquisition of Finland-based Amer Sports, which is likely to be a starting point for global expansion.

Groups analysed in this report include: Nike, Adidas, Decathlon, VF Corporation, Puma, Under Amour, Anta, Asics Corporation, Lululemon Athletica & Columbia Sportwear.

- What are the players' strategies?

Industry leaders have virtually no presence in product manufacturing, which is contracted to third-party companies located mostly in Asia, particularly China and Vietnam, which in turn rely on complex networks of small textile factories. Sporting goods companies' activities are thus focused on design and marketing, as well as retail operations. In recent years, most leading groups have intensified their direct-to-consumer operations (online, physical stores) to the detriment of wholesale channels.

- What are the players' key growth and profitability drivers?

Nike revenues were up 6% yoy in 2018, in line with previous years' performances. The Nike brand, which generated 94.5% of net sales, continued to enjoy strong demand, especially in the apparel category. Puma has had a strong track record over the past few years, with sales rising 12.4% yoy in 2018. The brand's solid performance has been due to the increased “competitiveness” of its portfolio, a wider store footprint (wholesale) in China, and the success of its basketball shoe collection in North America

2 Plan de l'étude

0. Conclusions

1. Market Fundamentals

1.1. Overview

1.2. The Industry

2. Market Environment and Prospects

2.1. Market Overview

2.2. Macroeconomic Environment

2.3. Market Environment

2.4. Demand

2.5. Supply

3. Corporate Strategies and Competition

3.1. Competitive Environment

3.2. Leaders' Recent Performances

3.3. Business Strategies

4. Case Studies

5. Statistical Appendix

6. Sources

7. Annexes

3Liste des sociétés

Nike,

Adidas,

Decathlon,

VF Corporation,

Puma,

Under Amour,

Anta,

Asics Corporation,

Lululemon Athletica

Columbia Sportwear

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SUR LE MÊME THÈME

La fabrication d'articles de sport

30/09/2019 |  155 Pages530€

The Global Sporting Goods Industry: the market

15/05/2019 |  114 Pages1600€

La distribution d'articles de sport

19/11/2018 |  256 Pages750€

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