Exclusive extracts from this 64-page-long report:
- Who are the key players?
The renewable energy industry can be loosely divided into power equipment manufacturers and green energy providers. Equipment makers include companies specialised in power generation, transmission and distribution products. Energy companies operate power plants, transporting and marketing electric power to private and commercial customers. Several green equipment industry leaders, including Toshiba, GE and Siemens, also provide gear for traditional fossil fuel and nuclear power plants. [...]
Groups analysed in this report include: Toshiba, Vestas, GE Renewable Energy, Ørsted, Siemens Gamesa, Andritz, Goldwind, First Solar, SunPower Corp., and Yingli Green Energy.
- What are the players' strategies?
Building on its global footprint and diversified equipment portfolio, Vestas aims to maintain its leadership in the wind energy market by focusing on the most profitable and fastest-growing markets. The company in particular aims to maintain a competitive advantage by expanding its portfolio of digital services and solutions, while reducing costs through enhanced efficiencies and greater economies of scale. GE's Renewable Energy division has also been focusing on enhancing its cost competitiveness to increase its market share. In 2016, it acquired Wind Power, the world's largest producer of rotor blades for the wind industry, to promote its vertical integration and generate cost synergies. […]
- What are the players' key growth and profitability drivers?
Slowing demand for new installations and lower plant upgrading investments have weighed on market leaders' performances, but diversification and internationalisation helped soften the blow. For instance, Denmark's Ørsted managed to partly offset lower offshore windfarm construction activity by higher revenue from offshore windfarm operations, which also supported profits. Meanwhile, GE's international revenue growth more than compensated for a fall in U.S. revenue. [...]