Leading Players of the Global Mobile Phone Industry

LES POINTS FORTS DE L'ÉTUDE :

The medium-term and mega trends of the industry market developments and geographical segments
The competitive landscape and the main corporate rankings
The main conclusions of our report, summarised in 10 analytical slides

Parue le 23/04/2019 -

Réf : 9XEEE14 / GLO

68 pages - 1 200 € HT

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PLAN DE L'ÉTUDE

LISTE DES SOCIÉTÉS

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ÉTUDES CONNEXES

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Exclusive extracts from this 65-page-long report:

- Who are the key players?

Consolidation in the smartphone market is quite high: the top 5 vendors encompassed 61% of volumes shipped in 2018. The top smartphone brands in 2018 were Samsung, Apple, Huawei, Xiaomi and Oppo (a trademark of China-based BBK). In a short period of time, Chinese vendors such as Huawei, Xiaomi and BBK have shaken up industry rankings.

Groups analysed in this report include: Apple Inc (iPhone), Samsung Electronics – IT & Mobile Communications, LG Electronics – Mobile Communications, Lenovo - Mobile Business Group, Sony – Mobile Communications, TCL Communication Technology, Huawei, ZTE Corp, Xiaomi Corp & HTC.

- What are the players' strategies?

Leading smartphone vendors are striving to differentiate by reimagining smartphones, relying on increasingly advanced imaging capabilities, novel designs (foldable phones) and/or powerful specs adapted to forthcoming 5G mobile networks (5G-ready models). At the same time, smartphone makers are leveraging artificial intelligence capabilities, including natural-language processing (voice-assistants), to deliver value-added services and enhance the overall user experience.

- What are the players' key growth and profitability drivers?

Huawei has been the clear winner in the smartphone market. It has continued to reduce the gap to Samsung and Apple over the past few years. In 2018, Huawei gained 3.2 market share points (by volumes shipped), more than any other player, to retain a 13% slice of the global smartphone market

PLAN DE L'ÉTUDE

1. Overview

1.1. The Sector

1.2. Ranking

1.3. Performance analysis

2. Company Profiles

3. Sources

4. Annexes

LISTE DES SOCIÉTÉS

Apple Inc (iPhone),

Samsung Electronics – IT & Mobile Communications,

LG Electronics – Mobile Communications,

Lenovo - Mobile Business Group,

Sony – Mobile Communications,

TCL Communication Technology,

Huawei,

ZTE Corp,

Xiaomi Corp

HTC.

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Xerfi Innov, c’est une collection dédiée aux secteurs et marchés innovants. Dans ces études, notre expertise se focalise sur les bouleversements technologiques, les nouveaux usages, les business model innovants, la cartographie des nouveaux entrants et l’analyse du potentiel des marchés à long terme.

Les études Xerfi Innov apportent aux dirigeants un éclairage pédagogique et prospectif sur les thèmes de la transformation digitale des entreprises, de la transition écologique, de l’intelligence artificielle, des nouvelles mobilités, du rôle des start-up technologiques et des géants du numérique.

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