Exclusive extracts from this 69-page-long report:
- Who are the key players?
Market leaders in the media industry mostly include large US and Western European conglomerates with diversified operations in media, entertainment, and telecommunication services. However, despite growing internationalisation, even the largest media companies still generate the majority of their revenues in their respective domestic markets. [...]
Groups analysed in this report include: Comcast, Walt Disney, Bertelsmann, Viacom, Vivendi, Lagardère, News Corporation, BBC, Televisa, The New York Times.
- What are the players' strategies?
As the barriers between media segments, platforms and geographical markets are fading, media companies' strategies are increasingly expansion-oriented. Key strategic trends include vertical integration, investments in digital platforms, content portfolios, and mobile platforms to meet the growing consumption of media content on mobile devices. Comcast for instance aims to differentiate itself by bundling as much content as possible on multiple platforms, leveraging its vertical integration (cable boxes, broadband infrastructure, free-tv, pay-tv), content from its subsidiaries (Universal Pictures studios, NBC and Telemundo TV networks etc.), as well as external content platforms (Netflix, YouTube, and apps such as Pandora or Instagram) to better attract and retain audiences on its platforms. […]
- What are the players' key growth and profitability drivers?
Publishers are characterised by lower average profitability and weaker growth rates, mostly as a result of falling print circulation and a structural decline in print advertising spending. Conversely, broadcast specialists have witnessed faster revenue growth in recent years, partly as a result of investments and acquisitions aimed at expanding their content offering. Broadcasters also benefit from structurally higher profitability, with average operating margins of well over 20% in recent years. [...]