Exclusive extracts from this 70-page-long report:
- Who are the key players?
The global luxury market is dominated by a handful of multinational conglomerates with large portfolios of specialised luxury brands. The majority of leading luxury groups and brands are concentrated in Western Europe, particularly in France, Italy, Switzerland and the UK.
Groups analysed in this report include: LVMH, Richemont, Kering, Estée Lauder, L'Oréal, Luxottica, PVH Corp., Ralph Lauren, Tiffany and Salvatore Ferragamo.
- What are the players' strategies?
In coming years, Kering will strive to place digital technologies at the core of its entire activity chain, leveraging them to achieve greater consumer engagement (e.g. through personalised offerings), expand high value added services through data-driven analysis (with the forming of a dedicated data science team), and ultimately bolster e-commerce revenues as well as consumer insights (a bespoke digital team will cover the Chinese market).
- What are the players' key growth and profitability drivers?
Revenues for LVMH increased by 9.8% yoy in 2018, with broad-based growth fuelled by all regions (especially Japan and the rest of Asia) and businesses. Fashion and Leather Goods, which encompassed 39.3% of group turnover, was the quickest expanding business, posting an annual growth rate of 19.2% thanks primarily to solid developments at the Louis Vuitton and Christian Dior Couture houses.