Exclusive extracts from this 70-page-long report:
- Who are the key players?
The high-end fashion industry is dominated by Western European labels, especially Italian and French ones. American labels often specialise in the premium segment, which aims at marketing strong brands on a larger scale.
Groups analysed in this report include: LVMH, Kering, Chanel, PVH Corp., Hermès, Ralph Lauren, Tapestry, Prada, Burberry and Hugo Boss.
- What are the players' strategies?
Over past years, Chanel has continued to renovate existing stores (the flagship stores in Paris and New York were relaunched at the end of 2018 following redesign) and to expand its retail network with new openings of stand-alone boutiques in upscale locations in Seoul (March 2019), as well as of store-in-store such as at Barneys New York (April 2019). At the same time, the fashion label has continued to launch pop-up stores to promote its latest collections or specific product ranges in key locations (the luxury ski resort of Courchevel in the French Alps for its 2018/19 ready-to-wear collection, the Mediterranean island of Capri for the Coco Beach capsule, “Le Rouge Chanel” in New York for beauty, etc.).
- What are the players' key growth and profitability drivers?
Hugo Boss's transformation strategy has yet to pay off, with annual revenue growth standing at just 2.3% in 2018. Sales through proprietary retail channels expanded by 2.1%, while wholesale points posted an increase of 3.3% in revenue. Boss-labelled items accounted for 87% of net sales in 2018.