Exclusive extracts from this 68-page-long report:
- Who are the key players?
The high-end fashion industry is dominated by Western European labels, particularly from Italy and France. American labels often specialise in the premium segment, which aims at marketing strong brands on a larger scale. On the demand side, Japanese consumers account for a significant share of demand, making purchases via the domestic Japanese market and as tourists in Western European countries. Western Europe and, to a smaller degree, the US are the other main markets, although demand from large emerging countries is rapidly growing. [...]
Groups analysed in this report include: LVMH, Kering, PVH, Hermès, Ralph Lauren, Tapestry, Burberry, Prada, Hugo Boss, Giorgio Armani and Puig.
- What are the players' strategies?
PVH continues to upgrade its commercial systems and technologies across its businesses and regions of operation, with a focus on deeper investments in data analytics and consumer insights. PVH has also upgraded its e-commerce sites and continues to invest in the digitalisation of its businesses, impacting showrooms operated with third-party retailers as much as its own stores.
- What are the players' key growth and profitability drivers?
PVH saw 2017 revenue grow 9% to €7.89bn. An increase in revenue in Europe and Asia contributed to overall revenue growth. Tommy Hilfiger International grew 19% compared to 2016. [...]