Exclusive extracts from this 84-page-long report:
- Who are the key players?
The high-end fashion industry is dominated by Western European labels, especially Italian and French ones. American labels often specialise in the premium segment, which aims at marketing strong brands on a larger scale. On the demand side, Japanese consumers account for a significant share of demand, both through the Japanese market and demand from Japanese tourists in Western European countries. Western Europe and, to a smaller degree, the USA are the other main markets, but demand from large emerging countries is rapidly growing. [...]
Groups analysed in this report include: LVMH, Kering, Ralph Lauren, Michael Kors, Burberry, Prada, Hugo Boss, Giorgio Armani, Yoox Net-A-Porter, Salvatore Ferragamo, SMCP, Ted Baker, Brunello Cucinelli and Trinity.
- What are the players' strategies?
SMCP is aiming to consolidate its footprint in the accessible luxury market by designing attractive collections and increasing its sales network. In 2016, it opened 105 new stores: 15 in France, 42 in the EMEA region, 42 in the Asia-Pacific and 6 in the Americas. New stores were launched in iconic locations such as Hong Kong's Fashion Walk, Toronto's Yorkdale Mall and Via Roma in Florence. Store expansion boosted revenue growth, particularly in the APAC region, where SMCP posted a 45% rise in yoy sales in 2016. The group's focus on strengthening its presence in the region is highlighted by the debut of two bespoke websites, for Sandro and Maje, on China's largest e-commerce platform, Tmall.com. […]
- What are the players' key growth and profitability drivers?
In 2016, Prada saw a marked revenue contraction of over 10%, in annual terms. In retail, sales slipped across all regions, especially in Japan, the rest of the Asia-Pacific, and the Americas. The company's margins have also taken a knock over the past two years, hovering around 14%, as opposed to 26% in 2012-13. [...]