Exclusive extracts from this 72-page-long report:
- Who are the key players?
The present report focuses on groups that generate a high amount of revenue from the sale of video (TVs, digital cameras, etc.) and audio equipment (headphones, soundbars, etc.), consumer car electronics, home technology and wearables. Groups that focus on mobile phones, computing devices –PCs and tablets-, medical equipment and gaming devices are analysed in depth in separate Xerfi Global reports. [...]
Groups analysed in this report include: Samsung Electronics, Sony, LG Electronics, Canon, TPV Technology, Sharp, Skyworth, TCL Multimedia, Pioneer and Nikon.
- What are the players' strategies?
Outside smartphones, the stronghold consumer electronics business of Samsung is the TV market, where the group has been the global leader for over 13 years. Samsung remains focused on design and product innovation, and has continued introducing advanced TV configurations, featuring the latest technologies and functionalities (e.g. the industry's first cadmium-free Quantum Dot, the Q Engine feature that automatically converts on-screen content into UHD, 3D Cinema LED, etc.). In March 2018, Samsung launched its most advanced smart TV lineup, the QLED TV range. […]
- What are the players' key growth and profitability drivers?
Sony's consumer electronics businesses (smartphones, gaming, audio-video, and cameras) returned to profitability in FY2016, a trend that strengthened in FY2017 (operating income rose 70.9% yoy). Still, revenue shrank 11.1% yoy in FY2017, as lower smartphone, camera and TV sales volumes weighed on results. [...]