Exclusive extracts from this 71-page-long report:
- Who are the key players?
The main players in the industry tend to be either wine and spirits specialists or beer giants. In the former category, bigger groups such as Pernod Ricard, Diageo and LVMH compete with smaller firms such as Bacardi-Martini, Rémy Cointreau, Suntory Beam, Sazerac, Heaven Hill, Altia and Stock Spirits, among others. [...]
Groups analysed in this report include: Anheuser-Busch InBev, Heineken, Asahi, Diageo, Pernod Ricard, Suntory, LVMH, Brown-Forman, Davide Campari-Milano and Rémy Cointreau.
- What are the players' strategies?
While it is working on integrating the operations of SAB, its former beer rival purchased in 2016 for €93bn, AB InBev is on the lookout for additional external growth opportunities. In March 2018, it merged its business activities in Russia and Ukraine with those of Anadolu Efes, creating a 50/50 JV, AB InBev Efes.
At the other end of the spectrum, in mature economies, the brewer has been betting on premiumization, acquiring smaller craft brewers like Golden Road, Devil's Backbone, Brouwerij Bosteels (the maker of Tripel Karmeliet), Birra del Borgo, and 4 Pines, among others. […]
- What are the players' key growth and profitability drivers?
Diageo’s sales expanded 14.9%, on annual basis in 2017, bolstered by higher demand in North and Latin America and the Asia-Pacific. The 4.3% organic increase in sales was accompanied by a marked improvement in profitability. This was a result of the group’s “productivity programme” and the higher prices achieved. [...]