Exclusive extracts from this 66-page-long report:
- Who are the key players?
The European telecommunications market is highly fragmented at the regional level, although market concentration remains strong in most European countries. The vast majority of European telecommunications groups operate within a regional or domestic perimeter, with only a handful of large operators present in extra-European markets. [...]
Groups analysed in this report include: Deutsche Telekom, Telefónica, Vodafone, Orange, BT Group, Altice, TIM – Telecom Italia, Telenor, Telia Company, and Iliad.
- What are the players' strategies?
Challenged by heavy regulation, fierce competition, fast-changing demand trends and a low-growth market environment, telecom companies have been adapting their business models and strategies to reduce costs, focus on more profitable services, and raise average revenues per user. Key strategies to achieve these objectives include a stronger focus on converged products (triple-play or quadruple-play), better customer service, network modernisation, efforts to tap the fast-growing B2B market for IT services and solutions, diversification (media and entertainment, banking services, Internet of Things, etc.), as well as targeted international expansion to increase scale. […]
- What are the players' key growth and profitability drivers?
Despite a drop in aggregate sales since 2010, European telecom operators have seen profitability overall recover since 2012. Higher traffic volumes, organic growth in international (including non-European) markets, as well as continued cost-cutting efforts supported most of this improvement. Looking ahead, many telcos are investing in network upgrades and diversification to provide more premium, and hence profitable, products and services. [...]