Exclusive extracts from this 26-page-long report:
- Who is the player?
L'Oréal is a French cosmetics company, founded in 1909, which engages in the manufacture and sale of beauty and hair products. In 2017, the group ranked among the world's largest cosmetics company. [...]
- What are the player's strategies?
Over the last few years, L'Oréal has put a strong focus on its digital strategy, with the aim of enhancing its image, promoting its brands online and reaching millennials, considered key customers for future growth. With the growing importance of social media and digital networks, big cosmetics companies such as L'Oréal have strong incentives to offer digital services and increase their social media presence in order to reach more customers, ensure their loyalty, and thus increase global performances. […]
- What are the player's strengths and weaknesses?
Large and diversified portfolio of 34 well-known brands, covering a wide range of cosmetics, from hair care and colouring to skin care, make-up and perfume.
Presence in all distribution channels (shops, e-commerce, etc.) […]
Strong reliance on third party retailers, since the company does not own most of the stores selling its brand products
Strong concentration of the group's activity on mature markets (59.5% of the company's total revenue were generated in Western Europe and North America in 2017). […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Number of employees in R&I, R&I expenses, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.