Exclusive extracts from this 24-page-long report:
- Who is the player?
The Kraft Heinz Company was born in 2015 following the €56bn acquisition of Kraft Foods Group by Heinz. The Kraft Foods Group, a North American grocery business, was spun off from Kraft Food Inc. (subsequently known as Mondelez International) in 2012. The history of Heinz dates back to 1869 [...]
- What are the player's strategies?
Following the merger of Kraft Foods Group and the H. J. Heinz Company to form Kraft Heinz in July 2015, the newly formed company embarked on the Integration Program, aimed primarily at achieving massive cost reductions across its combined operations. As of end 2017, Kraft Heinz announced that it had successfully delivered €1.5 billion in cumulative cost savings, one of the Integration Program's key targets, reducing operating costs by more than 5%. Over €1 billion in capital investments were made to modernize and consolidate more than 100 production lines, the distribution network was optimized to reduce average delivery distance by more than 30 miles, and more than 5,000 jobs were cut. […]
- What are the player's strengths and weaknesses?
Strong position and portfolio diversification in cheese, condiments and sauces
Iconic product lines (e.g. Kraft Mac & Cheese, Oscar Mayer cold cuts, Heinz ketchup, etc.) […]
Most brands are on the commodity side: cheese, cold cuts, coffee, etc.
Overall sales contraction over the last seven quarters […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, Advertising spending and ratio, Sales by segment, Sales performance by segment, Sales by product line, Sales performance by product line, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.