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Kraft (Company profile)

LES POINTS FORTS DE L'ÉTUDE :
  • The medium-term and mega trends of the industry market developments and geographical segments
  • The competitive landscape and the main corporate rankings
  • The main conclusions of our report, summarised in 10 analytical slides
INFORMATIONS ETUDE

Parue le 20/11/2017 -

24 pages

Réf : 7XENT27 / GLO

690 € HT

    COMMANDER

1Plan de l'étude
2Présentation
PictoXerfi Global

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1 Plan de l'étude

1. Overview

1.1. Presentation

1.2. Segments

1.3. SWOT

2. Corporate Strategies and Recent Events

3. Financial Indicators

4. Statistical Appendix

5. Glossary

2 Présentation de l'étude

Exclusive extracts from this 24-page-long report:

- Who is the player?

The Kraft Heinz Company was born in 2015 following the €56bn acquisition of Kraft Foods Group by Heinz. The Kraft Foods Group, a North American grocery business, was spun off from Kraft Food Inc. (subsequently known as Mondelez International) in 2012. The history of Heinz dates back to 1869. [...]

- What are the player's strategies?

The group will rely on a mix of product innovation (e.g. Lunchables and P3), renovation (revamp of the Oscar Mayer cold-cut range), premiumization (e.g. Clasico Riserva, MAX by Maxwell House), and communication (e.g. partnership with Oprah Winfrey) tools to fill in gaps across five product categories, by rolling out new offerings such as frozen meals in the US (the new Devour line-up and the new Cracker Barrel Macaroni & Cheese extension of its iconic Cracker Barrel Cheese label), snacks (the Planters line-up was introduced in China in 2016 and the UK in 2017), and Heinz Mayonnaise (Europe, Brazil and Australia). […]

- What are the player's strengths and weaknesses?

Strong position and portfolio diversification in cheese, condiments and sauces

Three key brands: Heinz, Kraft and Planters […]

Most brands are on the commodity side: cheese, cold cuts, coffee, etc.

Slow sales growth in North America (US & Canada) over the past quarters […]

- What is the player's financial position?

The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, Advertising spending and ratio, Sales by segment, Sales performance by segment, Sales by product line, Sales performance by product line, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.

PictoXerfi Global

What is the collection Xerfi Global ?

  • Reports cover market fundamentals, the market environment and prospect, corporates strategies and competition
  • Over 60 global markets and competition reports
  • Over 600 companies profiles

The reports provide :

- Decision-makers with analyses and forecasts on the major sectors of the world economy

- Alerts concerning world forecasts and major sectorial or business developments

- Key information on commodities, exchange rates and country performance


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SUR LE MÊME THÈME

The Global Fast Food Industry: the Market

11/12/2017 |  91 Pages1600€

Leading Players of the Global Fast Food Industry

30/10/2017 |  67 Pages1200€

Nestlé (Company profile)

03/04/2017 |  24 Pages690€

The Global Food Industry: the market

14/11/2016 |  120 Pages1600€

Leading Players of the Global Food Industry

14/11/2016 |  68 Pages1300€

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