Exclusive extracts from this 25-page-long report:
- Who is the player?
Facebook is a US-based social networking service company that operates some of the world's largest online social platforms. The company was founded in 2004 and has since built a portfolio of online and mobile platforms including Facebook, Instagram, Messenger, WhatsApp, and Oculus, through which it provides social, media and communication services designed to engage users on mobile devices and online. [...]
- What are the player's strategies?
Mobile platforms have been a major driver of Facebook's recent financial performances and a key pillar of its future growth strategy. In 2017, mobile advertising represented approximately 88% of the company's total advertising revenue, up from 83% a year earlier and 11% in 2012. […]
- What are the player's strengths and weaknesses?
Global reach thanks to dominant position in social media and other platforms (Instagram, Messenger, WhatsApp)
Large global user base and growing user engagement, especially through video traffic on Facebook and Instagram […]
Limited revenue streams outside digital advertising, which contributed over 98% to the company's revenues in 2017 […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.