Exclusive extracts from this 24-page-long report:
- Who is the player?
Coca-Cola is one of the largest beverage companies in the world, marketing over 500 brands in nearly 200 countries. The company owns 21 so-called “billion-dollar” brands including Coca-Cola, Fanta, Sprite, Coca-Cola Zero, Diet Coke, and Fuze Tea. [...]
- What are the player's strategies?
Coca-Cola is making significant steps towards realizing its goal to become a “total beverage company”. With this in mind, the company has been expanding its portfolio with new beverage types or additional flavours. The launch of new flavours for Diet Coke in North America, the marketing of the billion-dollar brand Fuze Tea across Europe, the roll out of Coca-Cola Ginger and Coca-Cola Plus Coffee in Australia, and the debut of its Coca-Cola Frozen in Japan are just a few examples. […]
- What are the player's strengths and weaknesses?
Leading position in sparkling soft drinks with core brands like Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta, etc. […]
Coca-Cola is highly dependent on carbonated soft drinks (69% of volume sales in 2017), with consumers preferences shifting to healthier products such as RTD tea, bottled and flavoured water, dairy products, etc. […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, Advertising spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.