Exclusive extracts from this 25-page-long report:
- Who is the player?
Apple is today one of the most iconic and valuable technology companies in the world. It is primarily engaged in the design, manufacture and marketing of computing and communications devices (iPhone, iPad, Apple Watch, Mac, etc.) and related software (iOS, macOS, watchOS, etc.). [...].
- What are the player's strategies?
Apple's has been diversifying and strengthening its product offering in order to increase its dominance in other product categories. Its latest iPhone model, iPhone X was released along with two variants: the iPhone XS, which features a larger screen, as well as the more affordable iPhone XR, aimed at attracting customers in the rapidly expanding mid-range smartphone segment. […].
- What are the player's strengths and weaknesses?
One of the most valuable companies in the world […]
Exceptional brand equity and customer loyalty provides the basis for stellar profitability of product line […]
High dependence on the iPhone (over 60% of revenues in FY2018) in a rapidly maturing smartphone market […]
Premium positioning limits growth potential in some of the fastest growing market segments (e.g. mid-range smartphones, emerging markets, etc.) […]
- What is the player's financial position?
The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.