Exclusive extracts from this 25-page-long report:
- Who is the player?
Founded in 1977, Apple designs, develops and distributes a wide range of consumer electronics, including the iPhone (smartphones) and iPad (tablets) lines, the Apple Watch, the Mac branded desktop and laptop computers, the Apple TV as well as adjacent software (the iOS, macOS, watchOS and tvOS). [...]
- What are the player's strategies?
Through hardware and content innovation, Apple continues to leverage its powerful brand to spur revenue growth across its established device categories. The company refreshes and upgrades its flagship iPhone, iPad, Mac and Apple Watch families of products on an annual basis. The launch of the iPhone X, a smartphone infused with augmented reality (backed by over 1,000 AR-based apps available via App Store) and AI technologies highlights the future direction of Apple's innovation. […]
- What are the player's strengths and weaknesses?
Powerful brand image
Horizontally and vertically-integrated: computing and mobile communications devices are underpinned by a diverse array of software, content, services, as well as physical and online retail […]
Presence limited to the premium segment
Gradually decreasing tablet sales
Falling overall profitability since 2015 […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.