Alphabet - Google (Company profile)

1. Overview

1.1. Presentation

1.2. Segments

1.3. SWOT

2. Corporate Strategies and Recent Events

3. Financial Indicators

4. Statistical Appendix

5. Glossary

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Exclusive extracts from this 25-page-long report:

- Who is the player?

Alphabet is the parent company of Google and all other former Google operations. Its activities span advertising, search, video content sharing, location services, mobile operating systems and corresponding app platforms, cloud computing, and hardware products. [...].

- What are the player's strategies?

With the introduction of the EU's General Data Protection Regulation (GDPR) in May 2018, with its threat of heavy fines for non-compliance, privacy issues have once again become a core focus for technology companies. In recent months, Google has introduced a raft of privacy measures aimed at limiting the sharing of user data and putting more control in users' hands over data use. […].

- What are the player's strengths and weaknesses?

One of the biggest and most influential internet companies in the world […]

Owns a broad range of technologies, digital properties and hardware products, which allows it to provide comprehensive end-to-end solutions […]

Subject to regular and costly litigation on a number of issues (e.g. €8.2bn in EU antitrust fines over three years) […]

Highly dependent on advertising revenues (85.0% of sales in 2018) […]

- What is the player's financial position?

The financial indicators presented in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.

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