Exclusive extracts from this 21-page-long report:
- Who is the player?
Alphabet is a US-based Internet and technology company that markets online services, advertising technology, operating systems and platforms, as well as hardware. It was founded around the Google Internet search engine in 1998 and in 2015 was reorganised under the Alphabet holding company to better promote the development of its various businesses. [...]
- What are the player's strategies?
Online advertising continues to account for the bulk of Alphabet's total revenues, but the company has been working to generate more income from other activities to diversify its revenue mix and position itself on fast-growing new businesses. Online advertising indeed accounted for 86% of Alphabet's €98bn revenues in 2017, down from 95% in 2012, as recent years' initiatives saw Alphabet trying to better monetise its vast ecosystem and generate more sales from activities such as app sales and in-app purchases, digital content, cloud services, hardware, and other ventures across a wide array of industries. […]
- What are the player's strengths and weaknesses?
Google remains by far the world's leading search engine
Strong expertise in digital advertising technologies […]
Strong, albeit somewhat decreasing, exposure to advertising (86% of 2017 revenue compared to 95% in 2012)
Relatively weak presence in Asia's buoyant Internet market […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D expenses and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.