Exclusive extracts from this 23-page-long report:
- Who is the player?
Google was founded in 1998 by Larry Page and Sergey Brin. In 2015, the founders established a new entity, Alphabet, as the mother holding of Google and all other former Google operations. Alphabet's activities span advertising, searching, video content sharing, location services, mobile operating systems and corresponding app platforms, cloud computing and hardware products. [...]
- What are the player's strategies?
Google has been actively expanding its product and service offerings outside advertising. Fields that have received increasing attention include cloud computing, hardware and entertainment. Over the past years, Google has launched and extended a series of “Made by Google” devices powered by AI such as the Pixel, Nest, and Google Home Max and has accelerated investments in platforms such as Google Cloud and Google Play. […]
- What are the player's strengths and weaknesses?
Leading global search engine
Expertise in digital advertising technologies
Large user communities around its Android, Maps, Chrome, YouTube, and Gmail services […]
High, albeit decreasing, exposure to advertising (87.9% of 2016 revenue) […]
- What is the player's financial position?
The financial indicators included in the report include: Consolidated net revenues, Consolidated operating income and margin, Consolidated net profit and margin, R&D spending and ratio, Sales by segment, Sales performance by segment, Sales by region, Sales performance by region, Profitability ratios, Liquidity ratios, Solvency ratios and Free cash flow and capital expenditure.