| Leading Players of the Global Advertising...
Service client 01 53 21 81 51
EN LIGNE LE 03/01/2017 | 111 pages1600€ HT
1.1. The Sector
1.3. Performance Analysis
2. Company Profiles
2.7. Alliance Data Systems
Exclusive extracts from this 79-page-long report:
- Who are the key players?
The industry is characterised by a great number of players that vary in terms of diversification, degree of vertical integration and geographical reach. Mergers and acquisitions are commonplace, but the industry remains fragmented, with a great number of small, specialised niche agencies or ad technology providers. Most of the companies analysed in this report are fully integrated and diversified. These traditional advertising agencies continue to face strong rivalry from digital pure players such as Internet companies and advertising technology firms such as Google and Facebook, which are set to keep the lion's share in online advertising revenues and reduce traditional agencies' opportunities in this growing segment. [...]
Groups analysed in this report include: Google, WPP, Facebook, Omnicom, Publicis, Interpublic, Alliance Data Systems, Dentsu, JCDecaux and Havas.
- What are the players' strategies?
- What are the players' key growth and profitability drivers?
Publicis has continued to outshine its main peers, Omnicom and WPP, both in terms of profitability and revenue growth. Digital revenue, which encapsulated 52% of total net sales in 2015, has risen at a staggering pace. The agency recorded robust annual revenue expansion across all regions since 2011, with the exception of Latin America. [...]
What is the collection Xerfi Global ?
The reports provide :
- Decision-makers with analyses and forecasts on the major sectors of the world economy
- Alerts concerning world forecasts and major sectorial or business developments
- Key information on commodities, exchange rates and country performance
Cette étude a été ajoutée à votre wishlist d’études, disponible dans votre espace « Mon compte ».
Profitez de l’intégralité de nos services en créant votre compte :
MOT DE PASSE OUBLIÉx
Vous ne possédez pas encore de compte ?
Pour accéder aux communiqués de presse du Groupe Xerfi,
veuillez vous identifier.
CREATION DE VOTRE ESPACE PRESSEx